Painting - Finding your Niche

Niche and Style

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Lets say you enter an Juried art Fair. You have traditional landscapes. You have just started doing shows. When you get there, there a lot of other artist who are doing traditional landscapes. Maybe their skill level or the presentation of their work is better than yours. They are better at dealing with customers,(not timid) they have been doing it for a while. The people who come to the show have seen these artist at the show for many years, so they have more credibility than you do. How do you compete with these established artist?

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In any market, at any one time, there is a limited number of people who will buy art.

Many of these people have already bought from some of these artist, they have relationships, so to speak. If these more established artist are selling 16x20 paintings for $250, do you think it is realistic for you to sell paintings for the same price? It's just a question.

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This is where finding your niche comes into play.

I will expound further on this in my next post.